We Own the Market

Alloy’s unique approach to data makes us stand out from other list companies and provides quality, responsive data for direct response campaigns.

We have access: Unparalleled access to an attractive demographic: teens, college students and their parents.

We provide information: Teens and college students are on the search for more – more information on education, style, trends – and high activity ensures up-to-date information.

We give consumers frequency: Continuous activity generated through college and scholarship searches, contests, promotions, and sweepstakes results in perpetual growth of names.

We give you recency: Our database is cleaned, updated daily, and cleansed monthly, ensuring that names are reliable, accurate, and responsive.

Our Platforms and Consumer Segments

Youth

Ignoring the teen market? LOL. :) Today’s teenager is a force in consumer spending, part of a highly influential $179 billion consumer market. Start a relationship with these tech-savvy, brand-conscious teens, and you’ll have brand advocates for life.

Postal: 4.3 million
E-mail: 3.2 million
Mobile: 800,000

College

College students are a large and influential market segment. Today, there are 18 million college students in the United States and account for over $312 billion in annual spending power. The college market commands attention.

Postal: 12.4 million
E-mail: 5 million
Mobile: 13.4 million

Parents

It’s important not to forget that parents make purchases for themselves as well as their children. With the most extensive list of its kind, Alloy has access to credit card holders, catalog readers, homeowners, and Web surfers. We can help you reach every kind of parent with kids of all ages-from joyful first steps to tearful goodbyes.

Postal: 18.8 million

Data Hygiene

Nothing is more important than delivering highly accurate and deliverable data. See our steps for quality data.

Market Rates: