College Market

15 Million Postal – 5 Million Email
»  College Rate Card (PDF)

College students are looking into their future and making decisions that will last them a lifetime - and with $365 Billion in annual spending power they are too large a group to ignore. They are looking for products to meet their ever-changing needs and find success - help them achieve their goals and they will look at your brand with college nostalgia. Our lists are updated constantly, so that we can ensure every college student you want to reach is a success.

The Alloy Media + Marketing College Database, the most comprehensive of its kind, is your connection to today's College students.

First-time Buyers, Establish Life-long Brand Loyalties

While a large portion of their dollars is geared toward tuition, board and school supplies, college students spend a significant amount of money when they find a need:

  • 71% find out about companies or products on the internet
  • 46% have part-time jobs
  • 69% expect to spend more or the same amount in the next year
  • 84% have made an online purchase in the last year
  • $365 billion annual spending power

The Most Extensive, Response-driven Database

  • Largest available on the market today
  • Receptive audience of permission-based names
  • Current information updated and monitored constantly
  • Monthly cleansing to ensure the freshest data and list accuracy

Strongest Online & Offline Acquisition Channels

  • College searches
  • Scholarship searches
  • Catalog signups
  • Contests & sweepstakes
  • Website registrations

Richest Selection of Criteria for Detailed Targeting

  • College attending
  • College GPA
  • College Graduation year
  • Major
  • Hobbies
  • Sports Interest
  • Ethnicity
  • And much more!

List Usage Recommendations

  • School Supplies & Study Aids
  • Automotive Offers & Accessories
  • Student Loans & Scholarships
  • Financial & Credit Card Services
  • Computers & Accessories
  • Job Recruitment
  • Graduate Programs
  • Continuing Education
  • Brand Name Clothing & Footwear
  • MP3s, CDs, Software & DVDs
  • Cell Phones & Personal Electronics
  • Catalogs & Lifestyle Publications
  • Travel Offers
  • Health & Beauty Products

Key Segments:

List Base (for postal): $65/M
List Base (for email): $90/M
Minimum Order (for postal): $500.00
Minimum Order (for email): $3,000.00

List Type: 

Student and Consumer

List Maintenance: 

Monthly

Select By:

Career Interest: $20.00/M
Ethnicity: $20.00/M
Class Year: $5.00/M
Buyer Recency: $5.00/M
Age/DOB: $5.00/M
SCF/Zip/DMA/County: $5.00/M
State: N/C
Gender: $5.00/M
Income: $10.00/M
Keycode/Title Slug: $2.00/M
Nth Cross Section: $5.00/M