Families with Children Market

11,250,000 Families
»  Families with Children Rate Card (PDF)

Parents spend a lot of money, both on themselves and their children. In fact, children of all ages have a large impact on their parents’ purchases – some even before they’re walking or talking! We can help you reach parents of children with bottles all the way to drivers’ licenses.

Alloy Media + Marketing’s Families With Children Database, the most extensive of its kind, has access to credit card holders, catalog readers, home owners, and web surfers.

Parents are Active Buyers for Their Families

  • Over half of parent’s purchases are greatly influenced by their children
  • 28.4 million households in the US have a child age 13 or younger

Breakout of Families with Children

  • Children 0 to 2: 650,000
  • Children 3 to 5: 1,200,000
  • Children 6 to 10: 2,000,000
  • Children 11 to 15: 3,000,000
  • Children 16 to 17: 4,400,000

Total: 11,250,000

List Usage Recommendations

  • Financial and Credit Card Services
  • School supplies & study aids
  • Brand name clothing & footwear
  • Music, CDs, videos & DVDs
  • Lifestyle publications
  • Travel offers
  • Health & beauty products

The Most Extensive, Response-driven Database

  • Largest available on the market today
  • Up-to-date information: monitored daily, cleansed monthly
  • Strongest online and offline acquisition channels, including college and scholarship searches, contests, sweepstakes for perpetual growth of names

Richest Selection of Criteria for Detailed Targeting

  • Head of household income
  • Home owner
  • Credit card holder
  • Known child in K – 12
  • And much more!

Key Segments:

List Base: $70/M
Minimum Order: $500.00

List Type: 

Parent and Consumer

List Maintenance: 

Monthly

Select By:

Hotline: $10.00/M
Age: $5.00/M
SCF/Zip/DMA/County: $5.00/M
State: N/C
Gender: $5.00/M
Income: $5.00/M
Keycode/Title Slug: $2.00/M
Nth Cross Section: $5.00/M

List Information