Multicultural Youth Market

9 Million Postal – 2 Million Email
»  Multicultural Youth Rate Card (PDF)

Today’s Multicultural teens, college students, and young adults know what they want and they’re willing to spend the big bucks for it. When it comes to getting in with this group, earlier is better. They’re very vocal about the brands they like, and if you’re one of them, you’ll have an ambassador everywhere they go.

The Alloy Media + Marketing Database is your connection to today’s Multicultural youth market.

Trend Setters and Big Spenders

Their weekly spend spans all product categories:

  • Clothes/Apparel: $52
  • Going Out to Eat: $38
  • Electronics/Technology: $36
  • Entertainment: $27
  • Snacks: $18
  • HBA Products: $16

List Usage Recommendations

  • Brand name clothing & footwear
  • Music, CDs, videos & DVDs
  • College Recruitment
  • General Banking Services
  • Cell phones and personal electronics
  • School supplies & study aids
  • Travel offers
  • Health & beauty products

The Most Extensive, Response-driven Database

  • Largest available on the market today
  • Receptive audience of permission-based names
  • Up-to-date information: monitored daily, cleansed monthly
  • Strongest online and offline acquisition channels, including college and scholarship searches, contests, sweepstakes for perpetual growth of names

Richest Selection of Criteria for Detailed Targeting

  • Age/DOB
  • Ethnicity (African American, Hispanic/Latino, Asian
American, and others available upon request)
  • HS and College GPA
  • Gender
  • Hobbies
  • Sports Interest
  • College Intended and/or Attending
  • And much more!

Key Segments:

List Base (for postal): $90/M
List Base (for email): $90/M
Minimum Order (for postal): $500.00
Minimum Order (for email): $3,000.00

List Type: 

Student and Consumer

List Maintenance: 

Monthly

Select By:

Career Interest: $20.00/M
Class Year: $5.00/M
Buyer Recency: $5.00/M
Age/DOB: $5.00/M
SCF/Zip/DMA/County: $5.00/M
State: N/C
Gender: $5.00/M
Income: $5.00/M
Keycode/Title Slug: $2.00/M
Nth Cross Section: $5.00/M

List Information