Multicultural Youth Market

11.6 Million Postal – 2 Million Email
»  Multicultural Youth Rate Card (PDF)

Multicultural Youths are a steadily growing group of brand conscious tech savvy individuals. They are willing to shell out big money on products that they agree with. Show Multicultural Youths the commonalities between your company and themselves and have a vocal brand ambassador for the rest of the world to hear. Our lists are updated constantly, so that we can ensure every multicultural youth you want to reach is a success.

The Alloy Media + Marketing Multicultural Youth Database, the most comprehensive of its kind, is your connection to today's Multicultural Youths.

Trend Setters and Big Spenders

Their weekly spending spans all product categories:

  • Clothes/Apparel: $52
  • Going Out to Eat: $38
  • Electronics/Technology: $36
  • Entertainment: $27
  • Snacks: $18
  • HBA Products: $16

The Most Extensive, Response-driven Database

  • Largest available on the market today
  • Receptive audience of permission-based names
  • Current information updated and monitored constantly
  • Monthly cleansing to ensure the freshest data and list accuracy

Strongest Online & Offline Acquisition Channels

  • College searches
  • Scholarship searches
  • Catalog signups
  • Contests & sweepstakes
  • Website registrations

Richest Selection of Criteria for Detailed Targeting

  • Age/DOB
  • High School GPA
  • College GPA
  • Gender
  • Hobbies
  • Sports Interest
  • College Specific
  • And Much More!

Richest Ethnic Selection for Detailed Targeting

  • African American
  • Hispanic/Latino
  • Asian American
  • And Much More!

List Usage Recommendations

  • Brand Name Clothing & Footwear
  • MP3s, CDs, Software & DVDs
  • Cell Phones & Personal Electronics
  • Catalogs & Lifestyle Publications
  • Travel Offers
  • Health & Beauty Products
  • Job Recruitment
  • Automotive Offers & Accessories
  • Computers & Accessories
  • Financial & Credit Card Services
  • Insurance
  • Sports Equipment
  • College Recruitment
  • Gym Memberships
  • Recruitment

Key Segments:

List Base (for postal & email): $90/M
Minimum Order (for postal): $500.00
Minimum Order (for email): $3,000.00

List Type: 

Student and Consumer

List Maintenance: 

Monthly

Select By:

Career Interest: $20.00/M
Class Year: $5.00/M
Buyer Recency: $5.00/M
Age/DOB: $5.00/M
SCF/Zip/DMA/County: $5.00/M
State: N/C
Gender: $5.00/M
Income: $10.00/M
Keycode/Title Slug: $2.00/M
Nth Cross Section: $5.00/M