Parent Market

20 Million Postal
»  Parents Rate Card (PDF)

The Parent Market is constantly making buying decisions - be it over keeping up with their kid's growing shoe size or searching for a college loan. In fact over half of all parent purchases are greatly influenced by their children's needs. Help them actualize their parenting dreams - and be remembered as the company that stepped up to help make a difference. Our lists are updated constantly, so that we can ensure every parent you want to reach is a success.

The Alloy Media + Marketing Parent Database, the most comprehensive of its kind, is your connection to today's Parents.

Parents are Active Buyers for Their Families

  • Over half of parent's purchases are influenced by their children
  • 44% of college students receive money from their parents
  • Students & families spend $4.74B on dorm/apartment furnishings
  • Students spend $2.1 billion annually on technology
  • 42% of tech purchases are influenced by a parent

The Most Extensive, Response-driven Database

  • Largest available on the market today
  • Receptive audience of permission-based names
  • Current information updated and monitored constantly
  • Monthly cleansing to ensure the freshest data and list accuracy

Strongest Online & Offline Acquisition Channels

  • College searches
  • Scholarship searches
  • Alternative School Searches
  • Vocational School Searches
  • Contests & sweepstakes
  • Website signups
  • Catalog signups

Richest Selection of Criteria for Detailed Targeting

  • Head of Household Income
  • Home Owner
  • Credit Card Holder
  • Known Child in College
  • Known Child in High School
  • And Much More!

List Usage Recommendations

  • School Supplies & Study Aids
  • Automotive Offers & Accessories
  • Computers & Accessories
  • Financial & Credit Card Services
  • Insurance
  • Summer Camp Info
  • Photography Services
  • Gym Memberships
  • Athletic Equipment
  • Brand Name Clothing & Footwear
  • MP3s, CDs, Software & DVDs
  • Cell Phones & Personal Electronics
  • Catalogs & Lifestyle Publications
  • Travel Offers
  • Health & Beauty Products

Key Segments:

List Base: $70/M
Minimum Order: $500.00

List Type: 

Parent and Consumer

List Maintenance: 

Monthly

Select By:

Hotline: $10.00/M
Age: $5.00/M
SCF/Zip/DMA/County: $5.00/M
State: N/C
Gender: $5.00/M
Income: $10.00/M
Keycode/Title Slug: $2.00/M
Nth Cross Section: $5.00/M

List Information