Young Independents Market

18.2 Million Postal – 1 Million Email
»  Young Independents Rate Card (PDF)

Whether fresh out of college or accustomed to living on their own - Young Independents are looking to make good choices that will support them as they create a life for themselves. Young independents command an impressive $1.6 Trillion in annual personal income and are looking to make smart decisions- help them build a better future for themselves and be seen as a partner for life. Our lists are updated constantly, so that we can ensure every young independent you want to reach is a success.

The Alloy Media + Marketing Young Independent Database, the most comprehensive of its kind, is your connection to today’s Young Independents.

Consumers Look at Brands to Reflect Themselves

As consumer awareness rises, more individuals are looking at businesses to show their level of social responsibility. Producing a consistent message will synchronize brand impressions.

  • 33% of this group spend over $2,000 annually on clothing
  • 65% buy items based on quality, not on price
  • 65% buy brands that reflect their personal style
  • 69% will pay more for a product made by a company that they trust

The Most Extensive, Response-driven Database

  • Largest available on the market today
  • Receptive audience of permission-based names
  • Current information updated and monitored constantly
  • Monthly cleansing to ensure the freshest data and list accuracy

Strongest Online & Offline Acquisition Channels

  • College searches
  • Scholarship searches
  • Catalog signups
  • Contests & sweepstakes
  • Website registrations

Richest Selection of Criteria for Detailed Targeting

  • Credit card holder
  • College Graduation year
  • Hobbies
  • College Major
  • Sports Interest
  • Ethnicity
  • And much more!

List Usage Recommendations

  • Job Recruitment
  • Automotive Offers & Accessories
  • Computers & Accessories
  • Financial & Credit Card Services
  • Insurance
  • Loan Consolidation
  • Graduate Programs
  • Continuing Education
  • Gym Memberships
  • Recruitment
  • Brand Name Clothing & Footwear
  • MP3s, CDs, Software & DVDs
  • Cell Phones & Personal Electronics
  • Catalogs & Lifestyle Publications
  • Travel Offers
  • Health & Beauty Products

Key Segments:

List Base (for postal & email): $70/M
Minimum Order (for postal): $500.00
Minimum Order (for email): $3,000.00

List Type: 

Student and Consumer

List Maintenance: 

Monthly

Select By:

Career Interest: $20.00/M
Ethnicity: $20.00/M
Buyer Recency: $5.00/M
Age/DOB: $5.00/M
SCF/Zip/DMA/County: $5.00/M
State: N/C
Gender: $5.00/M
Income: $10.00/M
Keycode/Title Slug: $2.00/M
Nth Cross Section: $5.00/M